MANUEL FREUNDT

In an era of overwhelming streaming supply, a holistically conceived distribution process is essential to ensure that content is actually seen and reaches the right audience. For most outlets, paid media pushes on social platforms are no longer a sustainable solution; instead, the focus lies on organic strategies that generate relevance and reach.

 

Drawing on years of hands-on experience as a YouTube channel runner, through the viral Instagram project #ichbinsophiescholl for SWR & BR, as well as documentary series such as Beyond Fashion for ARD Kultur, I have developed a deep practical understanding of integrated distribution. I share this knowledge through workshops and lectures tailored to the specific needs, goals, and experience levels of each project team.

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Here’s a selection of my lectures and workshops:

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Workshop: Strategies to increase the reach of the podcast “Azizam – My Mom’s Revolution” for funk (ARD & ZDF)

Seminar: “Social Media Communication” for Master’s students in Film, ifs Köln

Workshop: re:publica 2022: "@ichbinsophiescholl – An Instagram Account Honoring a Nazi Resistance Fighter"
Guest Lecture: “Crossmedia Distribution,” ZHDK, Zurich
Guest Lecture: “Sustainability in Film,” Leuphana University, Lüneburg
Upper-Level Academy: “How a Professional Instagram Channel Works,” Claussen-Simon Foundation, Hamburg

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For further information, please do not hesitate to contact me via email.